Doing business with gifts wholesale and manufacturers businesses is not the same as selling to other B2B sales prospects.
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When it comes to gifts wholesale and manufacturers business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the gifts wholesale and manufacturers businesses on the list, each contact is an on-ramp a larger network of gifts wholesale and manufacturers business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists later, you'll raise your brand profile when you conduct follow up networking with the leads you acquire right now.
Selecting a Gifts Wholesale & Manufacturers Business Lead List Provider
The key to locating a good gifts wholesale and manufacturers business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a gifts wholesale and manufacturers business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
The Fast Path to Sales Growth
Sales units typically struggle to differentiate between speed and efficiency, especially when it comes to generating high conversion gifts wholesale and manufacturers business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to tie up too much of team's time in lead generation. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
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