Sellers often fail to recognize that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. We show you how to buy third-party ginseng business mailing liststo drive sales growth.

Use Lead Lists for More Than Direct Mail

Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are several other uses for lead lists in a B2B operation. Depending on your strategy, it might be possible to use the ginseng business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.

Direct Mail Marketing Tips

With direct mail, you have to get it right the first time. When a ginseng business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding ginseng business names to a list -- it's about producing a high quality list of ginseng business sales prospects.

Process for Selecting a Lead List Partner

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for ginseng businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.