To expedite sales cycles, the industry's top sellers purchase sales lead databases provided by top lead vendors.

The Role of Mailing Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.

But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

How to Maximize Lead List ROI

Hiring a great lead list provider is a good start. Of equal importance is the manner in which you utilize your lists within your business. To maximize ROI, you'll need to expand the use of your glass furniture tops business lists across multiple business units including sales, marketing and possibly even IT (online strategies). Talk to your provider about use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.

Checklist for Choosing Lead List Providers

In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:

• Large database. We think it's important for businesses that sell to glass furniture tops businesses to use a provider with an exceptionally large business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
• Updated contacts. Contact updating is the name of the game with lead lists. A high volume of contacts is worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of glass furniture tops business leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.