Industry-Specific Lead Databases
Mailing Lists for Gold Leaf Businesses
Direct marketing and telemarketing are core components of sales strategies focused on gold leaf businesses. But before you can close the sale, you need to develop great leads -- and high-response-rate business mailing lists are the right tools for the job.
A go-it-alone mentality is risky if you market to gold leaf businesses.
Experienced sellers it's good to have the help of third-party providers. Towards that end, lead lists are great for quickly growing your company's sales program and net profitability.
The Fast Path to Sales Growth
Speed and cost are critical considerations when it comes to generating high conversion gold leaf business leads. Although quick conversions are essential for meeting sales goals, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Lead List Databases: Why Size Matters
When it comes to finding reliable list providers, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of gold leaf businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of gold leaf business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Share this article
Additional Resources for Entrepreneurs