The connection between diligence and sales conversions is undeniable. Sales organizations that are proactive about acquiring new graduate and professional school prospects have a clear advantage over companies that adopt a more passive approach.
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Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI high quality lead lists need to be carefully integrated into your sales process.
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Making the Most of Your Lead List Vendor's Capabilities
These days, relationships are a vital part of bottom line success. Your relationship with your lead list provider is no different than any other business relationship. By establishing a relationship with a single vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate graduate and professional school contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their graduate and professional school leads can be sorted to meet your unique geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
What to Do With the Lead Lists You've Purchased
Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your graduate and professional school lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
How to Develop Graduate & Professional School Leads
Graduate & Professional School leads come from many different sources. Local business directories, online searches and trade associations are worthwhile starting points. More recently, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the tools you use, the key to lead development is networking. As your list of graduate and professional school contacts grows, so does your list of likely customers.
Where Do Lead Vendors Get Their Data?
You might ask where lead vendors find the leads they sell you. The really good lead vendors are constantly combing a variety of sources to improve their available inventory of business leads. Notably, they scan Yellow Pages directories, SEC databases, and other data sources. On the other hand, be aware that some firms are reselling old, stale lists that haven't been updated in ages.
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