Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. In addition, there are some other benefits lead lists offer companies that routinely sell to graffiti removal and protection businesses.

The Role of Mailing Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units generate lead lists internally, lead quality suffers.

But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

How to Tell If You Have a Good Lead List

The best lead lists share several characteristics that are essential in selling to graffiti removal and protection businesses. Right out of the gate, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to graffiti removal and protection businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Lead List Ethics

When you purchase a list of graffiti removal and protection business leads from a third-party, you are usually entitled to limited use of the contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so it's important to know exactly what you're paying for before you agree to a purchase. In some cases, vendors may be willing to extend usage rights for an additional fee, but you'll need to contact your provider before you move outside the contract parameters.