For the sake of speed, the industry's top sellers purchase sales lead databases provided by top providers.

Lead Selection: Which Leads to Buy

Top tier lead list providers give their clients the ability to sort and filter leads. Remember: Your goal isn't just to acquire as many grain elevators service and repair business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, a recognized name in lead and prospecting databases, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

Leads vs. Prospects

A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the grain elevators service and repair business contacts have been distilled from a larger pool of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to grain elevators service and repair businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to grain elevators service and repair businesses, the ability to focus sales and marketing efforts on specific segments of the marketplace is vital.