If you're just hoping for high volumes of granite dealers businesses to line up for your products, you may not be in business much longer.
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These days, granite dealers businesses expect vendors to locate them. On the upside, a modest investment in lead databases can help streamline access to the industry's most attractive sales prospects.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to granite dealers businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of granite dealers business lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The granite dealers business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
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