Generally speaking, who you know can be more important than what you know when selling to Greek churches -- and good leads are the seeds for great relationships.
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Nowadays, Greek churches expect vendors to locate them. The good news is that good lead lists can enable the process required to identify high value leads throughout the industry.
Sorting & Filtering Leads
Don't settle for a lead list provider that doesn't offer the option of sorting and filtering leads. Remember: Your goal isn't just to acquire as many Greek church leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
How to Maximize Lead List ROI
Hiring a great lead list provider is a good start. Of equal importance is the manner in which you utilize your lists within your business. To maximize ROI, you'll need to coordinate the use of your Greek church lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated Greek church contacts, it's not difficult to see why lead lists are more efficient than self-generated leads.
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