Run-of-the-mill marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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For the sake of speed, the industry's top sellers purchase lead lists provided by reputable third-party mailing list brokers.
Finding Sales Prospects
First-rate lead lists increase the odds of positive hair tinting business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.
Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every hair tinting business on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of hair tinting businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In reality, a good lead list is an investment in your company's future. The hair tinting business contacts you acquire through a reputable lead list provider can become long-term customers. More importantly, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
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