Are you struggling to find a reliable source of B2B mailing lists? We can help.
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To dominate in sales to ham shops, it's necessary to pursue a segmented marketing strategy -- and we think lead lists are what can help you make that happen.
Multichannel Marketing Tips
Businesses that experience the most success in selling to ham shops typically leverage a multichannel sales and marketing strategy. Consequently, it's important to utilize your lead lists in more than one channel. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The ham shop contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Lead Selection: Which Leads to Buy
Don't settle for a lead list provider that doesn't offer the option of sorting and filtering leads. The goal isn't to accumulate as many ham shop leads as possible. Instead, direct your focus toward provider lists that deliver pre-qualified leads. For example, Experian, one of the industry's most respected providers, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Where Do Lead Vendors Get Their Data?
Great question. The really good lead providers are constantly combing a variety of sources to get fresh, accurate massive lead databases. Notably, they scan Yellow Pages directories, SEC databases, and other data sources. In contrast, on the other side of the spectrum, be aware that there are some companies that sell out-of-date leads that are pretty worthless
Based on your interest in ham shop lead databases, you might find these additional resources to be of interest.
If you have an existing ham shop, we've got some more appropriate guides for you:
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