The connection between diligence and sales conversions is undeniable. Companies that are proactive about acquiring fresh hammock retailer prospects have a clear advantage relative to companies that adopt a more passive approach.
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To dominate in sales to hammock retailers, it's necessary to pursue a segmented marketing strategy -- and we think lead lists are what can help you make that happen.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver a current lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the hammock retailer contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a hammock retailer decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding hammock retailer names to a list -- it's about producing a high quality list of hammock retailer sales prospects.
Always Start with a Big Lead Database
When it comes to finding reliable list providers, database size definitely matters.
Ideally, you should narrow your search to providers that can offer a large database of hammock retailers. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Want to learn more about selling to hammock retailers? You might find these additional resources to be of interest.
If opening a hammock retailer is on your to-do list, these guides will help you get started:
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