Everyone knows that industry relationships are key to successful hand trucks business selling -- and good leads are the seeds for great relationships.
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But when you eliminate the requirement for internal lead generation, focus and resources can be shifted to other aspects of the selling process. Deployed correctly, lead lists are powerful resources for B2B hand trucks business selling.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to hand trucks businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of hand trucks business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to hand trucks businesses. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to hand trucks businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.
Typical Lead List Database Fields
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you do business with. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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