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Most companies that market health insurance agencies find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
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How to Recognize High Quality Lead Lists
Not sure what to look for in a great lead list vendor? When we buy lead lists, we look for accuracy, updating and speed.
Top-rate list providers like Experian Business Services have created large health insurance agency databases to give their clients the most up-to-date leads in the industry.
When choosing a health insurance agency list vendor, conversion ability counts. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. These days, even minor backlogs can bring sales and marketing processes to a standstill.
Finding the Best Leads Within a Lead List
If you've hired a quality lead list vendor, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the health insurance agency contacts have been distilled from a larger pool of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the price of generating leads using internal resources is more than the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated health insurance agency contacts, it's not difficult to see why lead lists are a cost-effective alternative.
Other Services from Mailing List Providers
You can tap your lead brokers for other things, assuming they are good firms with deep resources. For example, your list broker may be able to directly assist you with a direct mail postcard campaign or an email blast campaign. They also can clean your existing lists of prospects for you. Finally, if you send the list broker sample customers that you think are a good fit for your business, they can find similar leads for you.
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