Frustrated by how much competition there is in selling to heat sealing equipment and supplies businesses lately?
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When it comes to heat sealing equipment and supplies business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for companies that sell in this industry.
Collaborative Uses for Mailing Lists
If you limit the use of heat sealing equipment and supplies business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
When to Change Lead List Providers
Lead list providers are acutely aware of the fact that they are only as good as the most recent list they delivered to the client. A single lapse can have a dramatic impact on your sales cycle, so it's important to regularly evaluate the quality of your provider. Good providers consistently deliver filtered lists of updated leads and are careful to include new heat sealing equipment and supplies businesses in their database.
If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate heat sealing equipment and supplies business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In reality, a good lead list is an investment in your company's future. The heat sealing equipment and supplies business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. In fact, your list broker may have a range of consulting services. Have a conversation with them and ask about their full capabilities. Finally, if you send the list broker a few sales targets that you like, they can usually run some software to create a new list of similar companies.
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