Doing business with helicopter pilots and transportation businesses is much different than what you might expect it to be.
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To dominate in sales to helicopter pilots and transportation businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
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Acquire a helicopter pilots and transportation business prospecting database.
How to Develop Helicopter Pilots & Transportation Business Leads
Helicopter Pilots & Transportation Business leads come from many different sources. Local business directories, online searches and trade associations are valid starting points. More recently, many businesses have also used social media sites like Twitter to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of helicopter pilots and transportation business contacts grows, so does your list of likely customers.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of helicopter pilots and transportation businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Using Lead Lists to Convert Sales
When it comes to conversions, lead lists can be powerful sales tools. If your helicopter pilots and transportation business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the helicopter pilots and transportation business has a higher conversion rate than generic marketing content.
After the initial mailing, helicopter pilots and transportation business lists can be leveraged to conduct follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Creative Ways to Get Sales Leads
Finding new customers by buying lead lists from mailing list providers is a great start to any lead gen initiative. Still, make sure you brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that are often leads that your competitors may not have access to.
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