January 27, 2021  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs


Direct Mail Lists


Mailing Lists for Historical Research and Consulting Businesses

If you are lucky enough to be in the right market, opportunity is everywhere. Sadly, that's not the case for those of us who are marketing to historical research and consulting businesses.

Any sales professional can tell you that the quality of your company's lead generation approach needs to be as strong and robust as possible.
(article continues below)

When it comes to historical research and consulting business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for historical research and consulting businesses since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.

Lead List Ethics

When you purchase a list of historical research and consulting business leads from a third-party, you are usually entitled to limited use of the contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so it's important to know exactly what you're paying for before you agree to a purchase. In some cases, vendors offer additional use rights and package pricing, but you'll need to contact your provider before you move outside the contract parameters.

Using Lead Lists for Direct Marketing

With direct mail, you only get one chance to capture a prospect's attention. When a historical research and consulting business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding historical research and consulting business names to a list -- it's about creating a list of targeted historical research and consulting business sales prospects.

How Do Lead List Brokers Get Their Data?

Wondering where lead vendors get their lists? Top sales lead providers are continually conducting extensive research to get fresh, accurate available inventory of business leads. Among other things, they scan a variety of government databases, business magazines, and other data sources. On the other hand, be aware that some firms are reselling old, stale leads that are pretty worthless

Related Articles

Given your interest in historical research and consulting business mailing lists, you may also enjoy these articles.

Mobile Marketing Benefits

Direct Marketing Lists

Sample Telemarketing Script

Conversation Board

Do you have any other recommendations to share about buying historical research and consulting business leads? If so, %we welcome your comments and suggestions%%we'd love to hear from you%%we would love to hear about them%]!additional input!

Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have a Historical Research & Consulting Business?

If you operate a historical research and consulting business, we've got some more appropriate guides for you:

Marketing a Historical Research and Consulting Business

Selling a Historical Research and Consulting Business

Need Information on Opening a Historical Research & Consulting Business?

If opening a historical research and consulting business is on your to-do list, these resources were written to assist you:

Starting a Historical Research & Consulting Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.

Browse more business mailing list resources:





Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary