A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy for companies that sell to home health care oxygen equipment and supplies businesses.
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Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. In addition, there are some other benefits lead lists offer companies that routinely sell to home health care oxygen equipment and supplies businesses.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the home health care oxygen equipment and supplies business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated home health care oxygen equipment and supplies business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to home health care oxygen equipment and supplies businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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