January 22, 2021  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs


Telemarketing Lists


Mailing Lists for Home Improvement and Maintenance Businesses

Reliable lead databases are a must-have when marketing. Ultimately, home improvement and maintenance business lead lists are especially helpful in the never-ending search for more sales.

No doubt about it, access to prospects is the key to higher sales volumes. In fact, if you don't have enough good leads, your efforts to improve sales revenues will flounder.
(article continues below)

Sales forces without a healthy pipeline of leads are at a competitive disadvantage. To maintain a competitive edge, you need a sales process that consistently delivers qualified home improvement and maintenance business leads to the sales force.

The Fast Path to Sales Growth

Speed and cost are critical considerations when it comes to generating high conversion home improvement and maintenance business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to devote inordinate amounts of time to identifying leads. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

When to Change Lead List Providers

Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new home improvement and maintenance businesses in their database.

If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate home improvement and maintenance business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of home improvement and maintenance business lead lists.

For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

More Articles on Direct Marketing Outreach

Based on your interest in home improvement and maintenance business lead databases, you may enjoy these resources.

Mobile Marketing Benefits

Direct Mail Response Rates

Dukky Direct Response Software

Conversation Board

Do you have anything to add about buying a list of home improvement and maintenance business prospects? If so, send us your comments and feedback and let's keep the learning process going.

Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running a Home Improvement & Maintenance Business?

If you operate a home improvement and maintenance business, we've got some more appropriate guides for you:

Marketing a Home Improvement and Maintenance Business

Selling a Home Improvement and Maintenance Business

Do You Plan on Starting a Home Improvement & Maintenance Business Soon?

If opening a home improvement and maintenance business is on your to-do list, these resources were written to assist you:

How to Start a Home Improvement & Maintenance Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.

Browse more business mailing list resources:





Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary