January 15, 2021  
 
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Mailing Lists for Homes and Residential Real Estate Businesses

Using direct mail lists is a practical way to capture more customers. But that doesn't mean you can afford to be careless about the way you work your leads into your sales strategy.

The connection between diligence and sales conversions is undeniable. Sales organizations that are proactive about acquiring new homes and residential real estate business prospects have a clear advantage over companies that adopt a more passive approach.
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Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about homes and residential real estate business lead lists.

Lead Generation Tactics

Not surprisingly, homes and residential real estate business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but never really settle into a comfortable routine.

Lead lists eliminate the hassle in generating leads and deliver leads that have been compiled from the best possible sources. Beyond that, the leads obtained from a dependable third-party vendor generally have a higher conversion rate than the ones that are acquired through in-house processes.

How to Tell If You Have a Good Lead List

Quality lead lists share several characteristics that are essential in selling to homes and residential real estate businesses. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to homes and residential real estate businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.

Lead List Ethics

When you purchase a list of homes and residential real estate business leads from a third-party, you are usually entitled to limited use of the contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so it's important to know exactly what you're paying for before you agree to a purchase. In some cases, vendors offer additional use rights and package pricing, but you'll need to contact your provider before you move outside the contract parameters.

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Conversation Board

What strategies have delivered results for you in marketing to homes and residential real estate businesses? Industry feedback is always welcome at Gaebler and we want to hear about the best marketing strategies in today's market.


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