It's a widely accepted fact that the quality of your company's lead generation approach influences total sales revenues.
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In this market, inexperienced sales teams often to learn that. To the contrary, intelligent work processes outperform effort -- and for smart selling, it's tough to beat an exceptional horticultural plants business lead list.
How Much To Pay For Lead Lists
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is essentially an investment in your company's sales cycle. It's the purchase of an asset that can substantially boost sales revenues.
Still not convinced? Then consider this: time dedicated to lead generation detracts from the amount of time your business can dedicate to converting prospects. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of horticultural plants business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Characteristics of High-Converting Lead Lists
The best lead lists share several characteristics that are essential in selling to horticultural plants businesses. Right out of the gate, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to horticultural plants businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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