Frustrated by how much competition there is in selling to hospitality industry education businesses lately?
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If you're hoping for hospitality industry education businesses to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about identifying convertible hospitality industry education businesses.
Using Lead Lists to Sell to Hospitality Industry Education Businesses
Unlike some other types of businesses, hospitality industry education businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Finding Good Hospitality Industry Education Business Lead List Providers
There are many good hospitality industry education business lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing filtered and up-to-date hospitality industry education business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of hospitality industry education business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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