To dominate in sales to house moving and raising businesses, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.

Always Start with a Big Lead Database

In the world of B2B lead lists, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of house moving and raising businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

Innovative Practices for Lead List Usage

Profitable businesses are constantly looking for innovative ways to incorporate lead lists into their selling processes.

Collaborative, cross-departmental uses for lead lists are standard practices. However, there may also be ways to integrate lead lists and technology to design powerful online sales and marketing strategies.

With the right approach, it's possible to develop lead list-based campaigns that point house moving and raising business owners to a user-friendly company website or encourage them to access online content through mobile devices.

Lead Lists as a Competitive Advantage

Many businesses primarily view lead lists as a convenient resource. Despite the importance of convenience, that isn't the only advantage they offer. It may be even more important to consider how lead lists can give your business a competitive edge over other companies that sell to house moving and raising businesses. As your competitors waste time fishing for leads in phone books, a good lead list frees your sales force to progress further into the sales cycle.