If you're just hoping for high volumes of house sitting businesses to transfer their loyalty to your brand, you could be in for a rude awakening.
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To dominate in sales to house sitting businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated house sitting business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Making the Most of Your Lead List Vendor's Capabilities
These days, relationships are a vital part of bottom line success. Your relationship with your lead list provider is no different than any other business relationship. By nurturing a relationship with a proven vendor, you gain the peace of mind that comes with knowing that the lists you acquire contain the most accurate house sitting business contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their house sitting business leads can be sorted to meet your unique geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Managing the Sales Leads You've Bought
Managers who integrate house sitting business lead lists into their sales strategy are tasked with squeezing every last drop of productivity out of their unit's lead lists. The acquisition of an accurate lead list is just the first step. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
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