Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
(article continues below)
For the sake of speed, the industry's top sellers rely on sales lead databases provided by top lead vendors.
Sorting & Filtering Leads
Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many housing projects business leads as possible. Instead, direct your focus toward provider lists that deliver pre-qualified leads. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
In-House Leads vs. Purchased Lead Lists
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. The top lead list companies can produce a list of prospective housing projects businesses more efficiently than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new housing projects businesses as they enter the marketplace and regularly update the contacts that are in their database. For most in-house sales units, that kind of accuracy just isn't practical.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your housing projects business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the housing projects business has a higher conversion rate than generic marketing content.
After the initial mailing, housing projects business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Based on your interest in housing projects business lead databases, you may also enjoy these articles.
If you operate a housing projects business, these additional resources will be of interest:
If opening a housing projects business is on your to-do list, these guides will help you get started:
If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.