In the market to buy new leads? You're not alone.
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Most companies that offer products and services human resources businesses find it hard to meet their lead generation requirements using in-house resources. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.
Why Purchase Mailing Lists?
Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.
You'll get higher ROI from good list providers because they have massive industry databases that are updated regularly for accuracy. From a sales management perspective, you gain speed and accuracy in the sales cycle.
Process for Selecting a Lead List Partner
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. Interviews should focus on whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for human resources businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a proven track record in producing high converting leads for the B2B sector.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your circumstances, it might be possible to use the human resources business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
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