Although lead lists can shorten the sales process, to achieve maximum ROI you'll need to know what you're buying and how lists can be incorporated into your company's routines.

Are Lead Lists Worth the Investment?

Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?

The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.

Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.

Lead List Integration

Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the hypnotherapists' equipment and supplies business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.

Always Start with a Big Lead Database

In the world of B2B lead lists, database size definitely matters.

Ideally, you should narrow your search to providers that can offer a large database of hypnotherapists' equipment and supplies businesses. Experian Business Services, for example, uses an updated database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.