January 18, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Niche Market Mailing Lists

 

Mailing Lists for Ice Skating Rinks

For those of you who sell to ice skating rinks, sales prospecting is a vital sales tool. So what can you do if your company is unable to find high-value prospects?

The harder your sales force works, the more conversions they will achieve. Companies that are proactive about acquiring fresh ice skating rink leads have a clear advantage over those that simply wait for the phone to ring.
(article continues below)

To dominate in sales to ice skating rinks, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.

Why Use Third-Party Lead Databases?

Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.

Your business will experience greater ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.

How to Tell If You Have a Good Lead List

Quality lead lists share several characteristics that are essential in selling to ice skating rinks. From the outset, you'll want a list that has been generated from a large contact database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to ice skating rinks, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.

Multichannel Marketing Tips

Businesses that experience the most success in selling to ice skating rinks usually take a multichannel marketing approach. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.

More Mailing List and Direct Marketing Resources

Based on your interest in ice skating rink lead databases, you may also enjoy these articles.

Direct Mail Response Rates

Telemarketing Service Costs

Mobile Marketing Benefits


Conversation Board

Were our tips on buying ice skating rink lead lists helpful? What did we miss? We are always interested in learning more about what it's like to sell to ice skating rinks in the current market.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running an Ice Skating Rink?

If you operate an ice skating rink, these additional resources will be of interest:

Marketing an Ice Skating Rink

Selling an Ice Skating Rink

Need Information on Opening an Ice Skating Rink?

If opening an ice skating rink is on your to-do list, these resources were written to assist you:

Opening an Ice Skating Rink

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, try our directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary