January 17, 2021  
 
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Mailing Lists for Image and Graphics Printing Businesses

Sellers generally understand that good prospect lists are worth a small fortune. Here's how to make image and graphics printing business prospect lists work harder for you.

If you are like most firms, image and graphics printing business lead generation takes time and energy.
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In today's marketplace, image and graphics printing businesses count on you to locate them. The good news is that a modest investment in lead databases can help streamline a way to find the most convertible leads in the industry.

Lead List Metrics

There are several metrics that can be used to evaluate the effectiveness of image and graphics printing business lead lists.

For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive from your vendor.

Are Mailing Lists Right For You?

Any B2B organization can benefit from lead lists. But the companies that benefit the most from third-party leads are aggressive, sales-focused operations that crave a steady supply of good leads. If your company is interested in growth or expansion, image and graphics printing businesses lead lists will multiply your industry network in a condensed timeframe.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to image and graphics printing businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

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What strategies have delivered results for you in marketing to image and graphics printing businesses? Industry feedback is always welcome at Gaebler and we want to hear about the best marketing strategies in today's market.


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