New lead generation has a tendency to become more challenging over time. But for companies that sell to incense and potpourri retailers, a frustrating decline in sales may come sooner rather than later.
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There are a limited number of incense and potpourri retailers in the U.S.. Although you won't convert every prospect in the nation, lead lists target high value prospects so you can concentrate on sales targets that are primed for conversions.
In-House Leads vs. Purchased Lead Lists
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective incense and potpourri retailers for a fraction of the investment required for in-house lead generation. Not to mention that first-tier lead list companies have developed mechanisms that capture new incense and potpourri retailers as they enter the marketplace and are religious about updating contact information. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.
Getting More Out of Your Lead Database
There are several ways to use lead lists to convert sales. If your incense and potpourri retailer lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the incense and potpourri retailer is more likely to be read than generic marketing content.
After the initial mailing, incense and potpourri retailer lists can be further utilized in follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Selecting a Incense & Potpourri Retailer Lead List Provider
The key to getting a good incense and potpourri retailer lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're looking for a new provider, we highly recommend Experian Business Services. Experian has the characteristics we look for in a incense and potpourri retailer lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Creative Ways to Get Sales Leads
Finding new customers by buying low-cost sales leads from mailing list and lead database brokers is a good call. Still, make sure you think outside the box a little.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
Want to learn more about selling to incense and potpourri retailers? You may enjoy these resources.
If opening an incense and potpourri retailer is on your to-do list, these resources were written to assist you:
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