Remember: individual counseling businesses are diverse operations with unique needs and circumstances.
(article continues below)
A solid outsourced lead list has the ability to bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are some other benefits lead lists offer companies that routinely sell to individual counseling businesses.
Direct Mail Marketing Tips
With direct mail, you only get one chance to capture a prospect's attention. When a individual counseling business decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding individual counseling business names to a list -- it's about creating a list of targeted individual counseling business sales prospects.
Lead Selection: Which Leads to Buy
Top tier lead list providers give their clients the ability to sort and filter leads. The goal isn't to accumulate as many individual counseling business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, one of the industry's most respected providers, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Use Lead Lists to Reach Off-List Leads
Many business owners miss the fact that a single lead list has the potential to dramatically expand the company's prospect base, sometimes even beyond the names contained in the list itself. After you have qualified the individual counseling businesses on the list, each contact represents a doorway to a larger network of individual counseling business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
What Else Can Lead Brokers Do For You?
You can tap your lead brokers for other things, assuming they are good firms with deep resources. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you think are a good fit for your business, they can find similar leads for you.
If are interested in direct marketing and individual counseling business lead lists, you may also enjoy these articles.
If you have an existing individual counseling business, we've got some more appropriate guides for you:
If opening an individual counseling business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.