Are you struggling to find a reliable source of B2B mailing lists? You're not alone.
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To dominate in sales to industrial research businesses, you have to target your sales and marketing energies toward specific segments of the marketplace -- and we think lead lists are what can help you make that happen.
Lead Brokerage Industry Overview
There are plenty of vendors that would like to sell industrial research business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of industrial research business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of industrial research business contacts that can be filtered according to your precise sales criteria.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective industrial research businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new industrial research businesses as they enter the marketplace and meticulously maintain their contact databases. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of industrial research business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Want to learn more about selling to industrial research businesses? You might find these additional resources to be of interest.
If opening an industrial research business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, please browse our list of marketing guides below.