Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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There are only so many industrial waste recycling businesses you can sell to. Although you won't convert every prospect in the nation, good business mailing lists will put most of them on your radar so you can concentrate on prospects that are most likely to convert.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your industrial waste recycling business lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the industrial waste recycling business has a higher conversion rate than generic marketing content.
After the initial mailing, industrial waste recycling business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
How to Tell If You Have a Good Lead List
High converting lead lists share several characteristics that are essential in selling to industrial waste recycling businesses. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to industrial waste recycling businesses, a large database makes it easy to narrow the list of prospects to companies that meet precise sales criteria. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Lead Lists: Build or Buy?
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective industrial waste recycling businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new industrial waste recycling businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.
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