If you're just hoping for high volumes of information brokers businesses to line up for your products, you're going to be waiting for a while.
(article continues below)
But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. For most sales teams, lead lists are powerful resources for B2B information brokers business selling.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to information brokers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Sales Mailing List Best Practices
It makes sense to focus lead list generation on information brokers businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If possible, make sure your lists contain contact emails and web addresses for use in online sales and marketing campaigns.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to information brokers businesses. You can spend thousands of dollars on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to information brokers businesses, the ability to focus sales and marketing efforts on specific categories of prospects can be mission critical.
What Else Can Lead Brokers Do For You?
You can tap your lead brokers for other things, assuming they are good firms with deep resources. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
Based on your interest in information brokers business lead databases, you might find these additional resources to be of interest.
If you operate an information brokers business, these additional resources will be of interest:
If you plan on starting an information brokers business, these guides will help you get started:
If you are looking for mailing list for a different kind of business, try our list of marketing guides below.