A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if your organization sells to information equipment and systems businesses.
(article continues below)
To dominate in sales to information equipment and systems businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Overview of the Third-Party Lead List Provider Market
There is no shortage of vendors interested in selling information equipment and systems business lead lists to your business. Buyer beware! The majority of lead list vendors in today's market sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of information equipment and systems business lead lists, you get what you pay for. You'll pay for the best vendors, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is is a sound business investment. They have a broad range of information equipment and systems business contacts that can be sorted to meet your precise sales criteria.
Why Lead Lists Drive B2B Sales
Consumer advertising strategies usually aren't effective when selling to information equipment and systems businesses. You can spend thousands of dollars on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to information equipment and systems businesses, the ability to focus sales and marketing efforts on specific categories of prospects can be mission critical.
Use Lead Lists for More Than Direct Mail
A lot of businesses funnel lead lists into direct marketing campaigns. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the information equipment and systems business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a telemarketing campaign, you can dramatically improve the ROI of your call center.
Given your interest in information equipment and systems business mailing lists, you may enjoy these resources.
If you operate an information equipment and systems business, we've got some more appropriate guides for you:
If opening an information equipment and systems business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.