January 19, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Lead Lists for Niche Markets

 

Mailing Lists for Institutional Food Businesses

For those of you who sell to institutional food businesses, sales prospecting can have a huge impact on selling efforts. So what can you do if your company is unable to generate an adequate number of high-converting leads?

Remember: institutional food businesses are diverse operations with unique needs and circumstances.
(article continues below)

But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. Deployed correctly, lead lists are powerful resources for B2B institutional food business selling.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to institutional food businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead List Ethics

When you purchase a list of institutional food business leads from a third-party, you are usually entitled to limited use of the contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so you'll need to exercise diligence in understanding what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you exceed the limits of your contract.

Lead Lists: Build or Buy?

Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective institutional food businesses at a cost that is much lower than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new institutional food businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.

More Info on Lead Lists and Related Articles

Based on your interest in institutional food business lead databases, you may also enjoy these articles.

Direct Marketing Tactics

Postcard Marketing Tips


Conversation Board

It's impossible to address the full range of issues about institutional food business mailing lists in a single article. If you have any additional input, tell us what's on your mind!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have an Institutional Food Business?

If you operate an institutional food business, we've got some more appropriate guides for you:

Marketing an Institutional Food Business

Selling an Institutional Food Business

Hoping to Start an Institutional Food Business?

If opening an institutional food business is on your to-do list, these resources were written to assist you:

How to Start an Institutional Food Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, please browse our alphabetical list marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary