New lead generation has a tendency to become more challenging over time. If you leave lead generation to chance, a frustrating decline in sales may come sooner rather than later.
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Good, third-party lead lists can deliver a reliable of flow of good leads to your sales team. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give sales reps who sell to inter-island freight businesses.
Interviewing Lead List Providers
Sales units that depend on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for inter-island freight businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a documented background in producing high converting leads for the B2B sector.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of inter-island freight business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Is Your Business A Good Candidate for Lead Lists?
Any B2B organization can benefit from lead lists. Even so, the companies that benefit the most from third-party leads are sales-driven enterprises in which the sales team struggles to efficiently generate enough quality leads to hit revenue goals. If growth is on the agenda, inter-island freight businesses lead lists will multiply your industry network in a condensed timeframe.
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