Any sales professional can tell you that the quality of your company's lead generation approach is the main determinant as to whether your sales team will be successful.
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If you're waiting for interior design and decorating businesses to take the first step, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of high value interior design and decorating businesses.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The interior design and decorating business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, they can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Reach Out to Your Leads Multiple Times
Successful B2B sellers to interior design and decorating businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with Internet-based marketing campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that leverages technology to feed content into multiple channels.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to interior design and decorating businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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