No doubt about it, meetings with prospective new customers as often as possible is the key to higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
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If you're waiting for Iranian restaurants to magically appear on your doorstep, you'll never gain traction in the market. You have to take the initiative in identifying high value Iranian restaurants.
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How to Get Quality Leads
There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies can be found throughout the industry.
Although a few high value leads will get the ball rolling, you will ultimately need an ongoing source of leads that can be qualified to fit specific marketing campaigns and sales strategies. Lead lists deliver a constant supply of Iranian restaurant contacts and features that results in higher conversions.
Sales Lead List Procurement
Lead lists can (and should) be filtered to target Iranian restaurants that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
Where to Find Lead Lists
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to Iranian restaurants rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Typical Lead List Database Fields
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you do business with. In some cases, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.
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