Recognize that juice bars are diverse operations with unique needs and circumstances.
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There are a limited number of juice bars you can sell to. You can't sell to all of them, but lead lists target high value prospects so you can concentrate on prospects that are most likely to convert.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a juice bar decisionmaker reads your piece, he has to be captivated by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding juice bar names to a list -- it's about producing a high quality list of juice bar sales prospects.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your juice bar lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the juice bar has a higher conversion rate than generic marketing content.
After the initial mailing, juice bar lists can be further utilized in follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Where Can I Buy Juice Bar Leads?
The key to finding a good juice bar lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a juice bar lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
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