When it comes to land development and planning engineering firm sales, direct mail and telemarketing can be the most effective way to get your foot in the door -- and that translates into the prioritization of reliable lead generation for firms like yours.

Criteria for Lead List Vendor Selection

In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:

• Large database. We think it's important for businesses that sell to land development and planning engineering firms to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
• Updated contacts. Contact updating is a fundamental part of sound sales strategy. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a fresh injection of land development and planning engineering firm leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.

Reach Out to Your Leads Multiple Times

Successful B2B sellers to land development and planning engineering firms typically leverage a multichannel sales and marketing strategy. So it's easy to see how the use of lead lists in more than one channel can be a core business function in this industry. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with Internet-based marketing campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.

Lead Lists as a Competitive Advantage

Too many companies restrict their view of lead lists to convenience. Despite the importance of convenience, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to land development and planning engineering firms. As your competitors struggle to compile and maintain their contact databases, a good lead list lets your team turn its attention to actual prospects and sales activities.