Everyone knows that landscape architect firm sales are all about relationships -- and the process of developing great relationships starts with solid sales leads.
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Companies that lack reliable lead generation tools are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers high-opportunity landscape architect firm sales leads to sales reps.
How Much To Pay For Lead Lists
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can substantially boost sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of landscape architect firm lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to landscape architect firms. From the outset, you'll want a list that has been generated from a large contact database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to landscape architect firms, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
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