Seasoned small business veterans appreciate the convenience and value of using lead lists to sell to landscape services.
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There are a limited number of landscape services you can sell to. Although you won't convert every prospect in the nation, good business mailing lists target high value prospects so you can focus your company's energy on prospects that are most likely to convert.
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Mailing List Vendor Summary
There is no shortage of vendors interested in selling landscape service lead lists to your business. Buyer beware! The majority of lead list vendors in today's market sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of landscape service lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is is a sound business investment. They have a broad range of landscape service contacts that can be sorted to meet your precise sales criteria.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the price of generating leads using internal resources is more than the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated landscape service contacts, it's not difficult to see why lead lists are a cost-effective alternative.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of landscape service lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive through a third-party supplier.
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