Be aware that laundromats are diverse operations with unique needs and circumstances.
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If you're hoping for laundromats to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about identifying high value laundromats.
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Use Your Lead Lists for Both Marketing and Sales
If you limit the use of laundromat lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. Lead lists also deliver a competitive benefit for companies that sell to laundromats. As your competitors struggle to compile and maintain their contact databases, a good lead list lets your team turn its attention to actual prospects and sales activities.
Characteristics of High-Converting Lead Lists
High converting lead lists share several characteristics that are essential in selling to laundromats. Right out of the gate, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to laundromats, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
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