In this market, inexperienced sales teams often to learn that. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional leather furniture business mailing list.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to leather furniture businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Benefits of Lead Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.

But quality, third party lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Tips for Prospecting with Lead Lists

First-rate lead lists increase the odds of positive leather furniture business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.

Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every leather furniture business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.