Recognize that leather goods stores are diverse operations with unique needs and circumstances.
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In order to successfully sell to leather goods stores, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
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Selecting a Lead List Provider
Personal references are always helpful in selecting a leather goods store lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, an established vendor with the resources and experience to generate targeted lists of leather goods store leads.
Still, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the leather goods stores on the list, each contact is an on-ramp a larger network of leather goods store contacts that can be tapped into through telemarketing, sales calls and online social networking.
By intentionally using lead lists as the basis for networking, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists later, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.
Reasons to Buy Lead Lists
Is there an expense associated with obtaining lead lists from a proven third-party provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
You'll get higher ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
Creative Ways to Get Sales Leads
Growing your business by buying lead lists from mailing list and lead database brokers is a good call. Still, make sure you think outside the box a little.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
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