The harder your sales force works, the more conversions they will achieve. Firms that aggressively pursue fresh legal service plans business leads have a clear advantage over businesses that wait for customers to establish first contact.
(article continues below)
Identifying good lead generation mechanisms can be difficult for companies that sell in this industry. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
How to Tell If You Have a Good Lead List
Quality lead lists share several characteristics that are essential in selling to legal service plans businesses. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to legal service plans businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality has a significant influence on conversion, you'll also want to focus your efforts on providers that are well established and reputable.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective legal service plans businesses for a fraction of the investment required for in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new legal service plans businesses as they enter the marketplace and regularly update the contacts that are in their database. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. Assuming that you have adequately sorted and qualified the legal service plans businesses on the list, each contact represents a doorway to a larger network of legal service plans business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists going forward, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.
If are interested in direct marketing and legal service plans business lead lists, you might find these additional resources to be of interest.
If you operate a legal service plans business, these additional resources will be of interest:
If you plan on starting a legal service plans business, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, try our alphabetical list marketing guides below.