A lone ranger attitude is risky if you market to life insurance businesses.
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Nowadays, life insurance businesses expect vendors to locate them. Fortunately, a modest investment in lead databases can enable the process required to identify high value leads throughout the industry.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your life insurance business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the life insurance business has a higher conversion rate than generic marketing content.
After the initial mailing, life insurance business lists can be further utilized in follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of life insurance businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Benefits of Lead Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units have to produce their own leads, the quality of the leads they gather is marginal, at best.
But quality, third party lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
Other Services from Mailing List Providers
Many sales lead brokers do more than just sell leads. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few prospects that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
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