October 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Niche Market Lead Databases%[%

 

Mailing Lists for Lighting Commercial and Industrial Businesses

For savvy entrepreneurs, selling to lighting commercial and industrial businesses offers many opportunities for growing company profits. The trick, however, is finding qualified prospects to make it worth your while.

New lead generation has a tendency to become more challenging over time. If you leave lead generation to chance, a drop in lead volume should be avoided at all costs.
(article continues below)

There are a limited number of lighting commercial and industrial businesses you can sell to. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can concentrate on the ones that are likely to become satisfied customers.

Reasons to Buy Lead Lists

Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.

Your company will receive better returns from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.

Pre-Qualifying Sales Leads from Purchased Lead Lists

Managers who integrate lighting commercial and industrial business lead lists into their sales strategy are tasked with squeezing every last drop of productivity out of their unit's lead lists. The acquisition of a high quality lead list isn't necessarily a green light for a full-blown sales push. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.

Where to Find Lead Lists

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to lighting commercial and industrial businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Non-Industry-Specific Lead Databases

If you sell to a broader market than this one, most mailing list vendors can accommodate your needs. You can even target things like Companies In a Specific Geographic Area, Businesses That Accept Credit Cards, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.

Related Articles

Based on your interest in lighting commercial and industrial business lead databases, you may also enjoy these articles.

Direct Marketing Lists

Effective Direct Mail


Conversation Board

Want more information about marketing to lighting commercial and industrial businesses? Keep the conversation going by posting your questions, comments, tips and advice below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running a Lighting Commercial & Industrial Business?

If you operate a lighting commercial and industrial business, we've got some more appropriate guides for you:

Marketing a Lighting Commercial and Industrial Business

Selling a Lighting Commercial and Industrial Business

Hoping to Start a Lighting Commercial & Industrial Business?

If opening a lighting commercial and industrial business is on your to-do list, these resources were written to assist you:

Starting a Lighting Commercial & Industrial Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, try our directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary