To succeed in selling to lighting retail businesses, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.

Why Use Third-Party Lead Databases?

Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.

Your company will receive better returns from first-rate list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.

Use Lead Lists to Reach Off-List Leads

Many business owners underestimate the ability of a lead list to increase their sales prospect base, sometimes even beyond the names contained in the list itself. After you have qualified the lighting retail businesses on the list, each contact is an on-ramp a larger network of lighting retail business contacts that can be tapped into through telemarketing, sales calls and online social networking.

By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists going forward, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.

Making the Most of Your Lead List Vendor's Capabilities

In today's business environment, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By nurturing a relationship with a proven vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate lighting retail business contacts.

Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their lighting retail business leads can be sorted to meet your unique geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.